Client: Grade
Mission: Create a new brand identity and logo for the Grade group
Period: January — April 2022
My role: Art Director and Graphic Designer
Keywords: Warmth, humanity, and playful professionalism
Mission: Create a new brand identity and logo for the Grade group
Period: January — April 2022
My role: Art Director and Graphic Designer
Keywords: Warmth, humanity, and playful professionalism
I worked at Grade as a web designer when I was offered the opportunity to create a complete brand identity for the company, including a smaller design system in Figma, a logo, and a custom font for their logo.
The Grade group supports companies through the entire recruitment process, providing digital tools to optimize and streamline hiring. Inspired by Grade's mission and vision, the logo has taken its appearance from the mathematical symbol for infinity and cycle; the lemniscate, also known as the infinity symbol.
The Grade group supports companies through the entire recruitment process, providing digital tools to optimize and streamline hiring. Inspired by Grade's mission and vision, the logo has taken its appearance from the mathematical symbol for infinity and cycle; the lemniscate, also known as the infinity symbol.
Custom font
I also designed a unique typeface for the logo, enabling Grade to create additional logos as they expand and incorporate more companies in their profile. This complete typeface includes all symbols and is available for purchase here.
