Blocket

As a visual designer at Blocket, I worked on a project where we designed a new shipping function and interface for selling on Blocket.

Challenge: The main challenge was to encourage sellers to choose the shipping option for their items and select the correct weight for their packages. Additionally, we aimed to introduce shipping as a beneficial and the obvious choice way to sell and buy things at Blocket. Previously, the most common way to sell on Blocket was through in-person meetups for handovers.

Approach: I collaborated closely with the UX and development teams. We conducted several interviews and A/B tests to gather insights and refine our approach. We designed for both web and app.

Result: The project exceeded expectations, leading to a significant increase in sellers wanting to sell with shipping. The new design made it easier for users to understand and choose shipping, improving overall user satisfaction and streamlining the transaction process on both web and app platforms.