Client: ICA
Mission: Design and layout of ICA's annual Grill Report
My role: Graphic Designer and Art Director
Period: March–April 2019
I designed ICA's Grill Report 2019, which includes various infographics, interviews, and recipes, with a strong focus on layout and typography to create an inspiring report. Alongside the Grill Report, an event was organized where I was responsible for creating graphic materials to develop a visual concept for the Grill Report. This included menus, signs, cue cards, and event invitations.
"Nearly three out of four men report that they usually do the grilling in their household, while only one in ten women report the same. At the same time, women as a group are far ahead of men when it comes to sustainable grilling. This is highlighted in ICA's Grill Report, an annual survey of Swedish grilling habits."
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